MARKETING MANAGER – GUANGZHOU

 

About IMEX

IMEX Sourcing is a forward-looking supply chain management company on a mission to “transform cross-border trade for importers”. Since 2011, we’ve partnered with clients worldwide—including in the US, Europe, and the Middle East—to help them import products with Speed, Quality, and Transparency.

While supply chain remains our core focus, we’re also excited to be pioneering new ways to leverage emerging technologies—including AI—to tackle the toughest challenges in global sourcing. Whether it’s optimizing logistics workflows or improving data-driven decision-making, we believe that technology holds the key to making a bigger impact on cross-border trade.

At IMEX, we’re looking for people who embrace our core values of:

  • Curiosity– We ask bold questions and dive deep to find the best answers.
  • Problem-Solving Mindset– We see challenges as opportunities and never shy away from complexity.
  • Continuous Development– We constantly learn, adapt, and improve our skills and processes.
  • Proactivity– We take the initiative to drive progress and ownership in everything we do.

If you’re excited about blending technology with supply chain expertise—and want to help shape the future of global trade—IMEX is the place for you. To learn more about our story, our team, and current opportunities, visit www.ImexSourcingServices.com

What’s In It For You?

  • 5-Day Working Week. Saturday & Sunday Off.
  • 1 flexible working hour for each working day.
  • Statutory Holidays as declared by the Govt.
  • 5-15 Paid annual leaves per year.
  • Potential to advance to CMO.

Job Purpose:

The Marketing Manager will spearhead our inbound marketing strategy and drive growth by creating high-impact campaigns, optimizing lead-generation funnels, and leveraging AI-driven tools. Reporting directly to the Founder & CEO, this role involves overseeing content creation, coordinating with external partners, and using data insights to shape our marketing roadmap. You’ll play a pivotal part in scaling IMEX, both by building new revenue opportunities and by championing bold ideas that push our company forward.

Location:

  • Zhujiang New Town, Guangzhou

KPI’s:

  • Success in this role will be measured by key performance indicators such as lead generation volume and quality, conversion rates, marketing ROI, and overall brand engagement.

JOB RESPONSIBILITIES:

  • Creating and leading the B2B Marketing strategy for the business, with a special focus on qualified inbound lead generation.
  • Selecting & managing 3rd party Marketing service providers to ensure their work aligns with our marketing strategy.
  • Managing our Social Media accounts, including creating content, and managing the Content calendar.
  • Testing all our content, conversions, and providing results in data format so smart conversion decisions can be taken.
  • Identify and implement AI-driven tools and marketing technologies to improve efficiency in content creation, lead nurturing, and analytics.
  • Own the marketing analytics dashboard—track and report on KPIs, derive insights and optimize campaigns for improved ROI.
  • Building & optimizing our “Partner Program”.
  • Creating and refining sales funnels and buyer personas.
  • Writing & refining literature about the various services we have.
  • Other marketing-related tasks.

You will be able to manage 1 or more assistants to support you in your day-to-day activities.

REQUIREMENTS:

  • 5+ years of Full-Time Hands-on Marketing experience, with a focus on building funnels and converting inbound leads for business-to-business purposes.
  • Experience managing 3rd party service providers and direct reports.
  • Excellent writing and editing skills, with the ability to create clear, concise, and engaging content in a variety of formats, including social media, blog, and email.
  • Experience using AI writing tools like Jasper, ChatGPT, and Gemini to generate content ideas and accelerate the writing process.
  • Strong analytical and data-driven decision-making skills with experience using tools like Google Analytics and social media analytics platforms.
  • Experience with content management systems (CMS), email marketing platforms, paid advertising platforms, and social media scheduling tools.
  • Experience with popular online marketing platforms/tools.
  • Experience delegating, setting goals, and reviewing performance.
  • Strong in project management
  • Ability to train junior team members on tools, processes, and best practices.
  • Passion for exploring and using AI for automating marketing processes.
  • Brownie Points:
    • Experience with managing and promoting podcasts.

The ideal candidate will have:

  • Ability to work independently, set their own path, and execute it.
  • A distraction-free work environment, with a dedicated working space.
  • Comfortable navigating ambiguity and finding creative solutions when faced with new challenges or limited resources.
  • Strong interpersonal skills for collaborating with cross-functional teams, and vendors.
  • A desire to continuously learn, improve, and stay updated on emerging marketing tools and best practices.

How to Apply:

  • Please fill in the application form for this role here.
  • Please note, that if you advance to later stages of the process, we would need to speak to one or two of your current or previous employers to hear the great things they’ll say about you.

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